Introducing KON a clothing brand based in China. It's vision is to create an affordable and iconic clothing line that caters to the youth of today.
The Strategic direction for KON is to focus and invest it's efforts on digital and online sales channels. And to leverage it's retail stores as a branding tool.
Nodel is an interactive lifestyle magazine with a take on fashion, food and interesting locations from all over the world.
Users looking for something fresh can easily find articles that speak to their interest and read inspirational interviews with celebrities and much more.
Part of branding KON, is to have the right international casting for each seasonal collection. This is an important strategy as it will enable KON to appeal to a global audience and grow its business outside of China.
Part of branding KON, is to have the right international casting for each seasonal collection. This is an important strategy as it will enable KON to appeal to a global audience and grow its business outside of China.
A brand's success is how well it can penetrate and influence culture. In order for KON to succeed we created a lifystyle blog (shown below) that is topical and focused on the same interest as it's target audience. From design stories to fashion and streetwear updates.
A brand's success is how well it can penetrate and influence culture. In order for KON to succeed we created a lifystyle blog (shown below) that is topical and focused on the same interest as it's target audience. From design stories to fashion and streetwear updates.
