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The rapper Emicida, is known for his impromptu rhymes, that made him one of the most respected MCs in Brazil. Regarded as one of the biggest revelations of underground hip hop in his country, Emicida accumulates thousands of hits on every battle in his YouTube page.


The brief was to relaunch Emicida's identity along with a new clothing line. We reformulated his appeal to a younger demographic audience and created his own personal typography set that would be used as the anchor for his personal brand.

The rapper Emicida, is known for his impromptu rhymes, that made him one of the most respected MCs in Brazil. Regarded as one of the biggest revelations of underground hip hop in his country, Emicida accumulates thousands of hits on every battle in his YouTube page.


The brief was to relaunch Emicida's identity along with a new clothing line. We reformulated his appeal to a younger demographic audience and created his own personal typography set that would be used as the anchor for his personal brand.

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The created Type set was used across all media as a branding tool

The created Type set was used acoss all media as a branding tool

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The colors and design of the inaugural clothing line was carefully crafted to match not only the target audience's taste but was also crafted to complement the Emicida typography nicely. 

The colors and design of the inaugural clothing line was carefully crafted to match not only the target audience's taste but was also crafted to complement the Emicida typography nicely. 

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LOOKING TO PARTNER WITH BRANDS TO TAKE THEM TO THE NEXT LEVEL

LOOKING TO PARTNER WITH BRANDS TO TAKE THEM TO THE NEXT LEVEL

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INFO@KIDDYN.COM

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© 2018 KID DYNAMITE. ALL RIGHTS RESERVED

© 2018 KID DYNAMITE. ALL RIGHTS RESERVED